August 8, 2022
Event chatbots are becoming increasingly common in the event industry. While chatbots are helpful when engaging communities during events, they can also be an excellent tool if you want to implement the community model and engage your attendees all year.
Today, Will, Brandt, and Kyle discuss event chatbots in 2022 and the community model with chatbot expert Chuck Elias. They update us on how chatbot technology has evolved in recent years and how you can use event chatbots to successfully engage a community year-round.
July 26, 2022
Fresh off the plane, Brandt Krueger returns to us from the IMEX event in Frankfurt, Germany. Unfortunately, Will wasn't in attendance this year. That's why, in today's episode, Brandt gives him a full recap on this year's event.
In a global industry that's still feeling the effects of the worldwide pandemic, Brandt focuses on the trends he saw at IMEX. The two discuss how new factors, like an uncertain economy, may also play a role in recent trends. But don't let that hold you back. Today's episode is full of helpful insights into the powerful ways the events industry is adapting to the ever-changing landscape of event tech.
To wrap the episode up, Will tells us he's feeling some FOMO (fear of missing out). "We'd love to hear from you if you were at IMEX Frankfurt," he says. "What'd you think about it? Was there anything that caught your eye? Or, was there something we talked about that you'd like us to dive into deeper?" Reach out! We always love to hear from our listeners.
July 21, 2022
Like the software industry, the event management industry has tech stacks. Event tech stacks consist of all the technology that helps an event run efficiently. Event planners often forget to consider whether their tools are suitable for the job and their budget leading to overspending and inefficient processes. Re-evaluating your tech stack can help ensure your events improve and run optimally year after year.
In today’s Event Tech Podcast episode, Brandt Krueger and Kyle Kocinski talk about the event tech stack and several tools that event planners might want to incorporate into their stack. They think event planners should re-evaluate their stacks regularly to make the most of their time and money.
Brandt concludes by emphasizing the major takeaway from today’s podcast, “Take a moment to think about where you might be able to shave some time off your work and what tech might be able to help you do that.” He invites listeners to reach out with their responses to today’s conversation at firstname.lastname@example.org.
July 14, 2022
The event management industry lacks robust software designed for the unique needs of the event management industry. Many event planners rely on tools not made for the industry and attempt to find alternative solutions for the tasks they must accomplish.
In today's episode, Will and Brant talk about the event management industry's unique client base and where event management software fails to meet client needs. Possible solutions to the lack of budgeting and profit margin projection tools include templates and building your own tool. Will and Brant explain how these options may work and how they have failed in the past.
June 29, 2022
Pricing transparency in event technology companies is lacking, to say the least. Many event platforms offer no pricing structures at all while others only give ballpark estimates. As a recent Skift Meetings article points out, event planners often have no time or energy to sit through long demos and discuss pricing for weeks. But as Will and Brandt point out in this episode, transparency is not easy to achieve in the world of SaaS and event technology. Costs depend on the size of the event and the features planners want to implement.
Our dynamic duo has talked about transparency in the event industry before, but not about the event technology space specifically. But if you need a transparent comparison of top event platform providers, make sure to check out Endless' transparent 100 Top Event Platforms spreadsheet where you can compare companies based on pricing, features, and more. And now, without further ado, here is the Event Tech Podcast!
June 13, 2022
Today's episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. Most of the trends have gotten their own standalone Event Tech Podcast episode already. If you need a quick refresher on what Will and Brandt think about them, then this episode is perfect for you.
Here are the 10 event technology trends that Will and Brandt discuss in this unique and exciting episode:
- smart glasses & AR,
- community marketing,
- privacy & security,
- machine learning & AI,,
- facial recognition,
- attendee tracking.
Which ones will make it to the hot list and which ones are merely hype? Tune in and find out.
Read the episode's show notes here.
May 31, 2022
Between the brain drain in the events industry and labor shortages, the event technology labor has transformed dramatically. And not for the better: event planners are finding it increasingly hard to hire reliable and experienced vendors at a reasonable price.
Those who have survived the harsh conditions of the pandemic are fully booked and expensive. On the other hand, there is a wave of new labor coming in, but they are not as experienced. Aside from increasing their event budgets, what should event planners do?
Join Will and Brandt as they talk about the current state of event technology labor. They give sound advice to event planners and up-and-coming event technology enthusiasts who are just getting started in the events industry.
See the episode's show notes here.
May 16, 2022
In this week's Event Tech Podcast episode, Will and Brandt discuss Peloton because, as it turns out, their workouts make for a great hybrid event case study. They claim that event planners should take note. After all, the world-famous exercise equipment company has managed to grow a strong community through its content delivery, social media presence, and audience engagement.
Brandt admits that he never thought of Peloton content as a hybrid event case study. But in this episode, he admits that Peloton indeed ticks off all the hybrid event boxes. They talk about the technology, production, content, diversity, and gamification aspects of Peloton. Even if you do not own a Peloton, this episode is well worth a listen. It just might inspire your hybrid event planning process.
See the episode's show notes here.
May 2, 2022
There are many ways to send out event notifications: via email, SMS, private messaging apps, and event platforms. And as we embrace event technology as the base of our events, they're becoming increasingly more important. How we communicate with our attendees matters, so it's vital to learn what mode of communication they prefer and not be too spammy.
So, what is the best way to deliver email notifications? Is it push notification or a text? Brandt and Will go over several solutions, discussing the pros and cons of which. But as always, what matters the most is that event planners know their stakeholders well. Don't force anything they do not like or know on them just because it's the newest event tech trend.
Read the episode's show notes.
April 18, 2022
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let's face it: most event technology needs a strong internet connection to run smoothly. But what about those who don't have their own Wi-Fi set up?
In today's Event Tech Podcast episode, Will and Brandt answer a poignant question by one of the podcast's listeners. Attendees need Wi-Fi to access virtual events. So, how can we connect with low-income families who might not have access to the internet?
A difficult question, but Brandt and Will come up with several solutions. Then, they also address how certain people might simply be reluctant to embrace event technology, such as Metaverse or VR. What do we do with those audiences? Surely we cannot just leave them behind. Tune in and find out what our event tech masters have to say!
Check out the episode show notes.